When we speak of the flavor of a word, we're talking about the extra understood meanings that it carries in addition to its main meaning. These extra meanings are called

Aconnotations.
Bdefinitions.
Cshadings.
Ddenotations.

Verified Answer :

These extra meanings are called "connotations". Connotations can either be made intentionally or unintentionally--in order to give the reader or listening a more enjoyable and thoughtful experience. 

A. Connotation

A flavor of a word; it's unspoken meaning that isn't said outright. Connotation allow a word to do double-duty,  serving two purposes at one time.