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Goldtone is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of​ short-listed ideas will be adequately rewarded. In this​ case, Goldtone is using​ ________ to generate new product ideas.

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metchelle

The answer that fits the given blank above is the term CROWDSOURCING. When we say crowdsourcing, this is the process or the ability to obtain or gather information that would be later used for a certain project or task. This involves a large number of people and typically asking their preferences and opinions.

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