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When it comes to failure in the process of innovation, Procter & Gamble CEO A.G. Lafley reminds us that the key is to FAIL EARLY, FAIL CHEAPLY, AND DON'T MAKE THE SAME MISTAKE TWICE. A.G Lafley is an American businessman, and not only that he is the CEO of Procter & Gamble, he was also the chairman and the president.

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