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Bert​ jacobs, life is​ good's chief executive​ optimist, shares that life is good is not interested in talking about actual merchandise and clothing.​ instead, the company wants to focus on the sense of optimism and community that life is good generates. by doing​ this, life is good focuses on which level of product and​ service?

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metchelle

Based on the description above, this shows that "Life is Good" focuses on CORE CUSTOMER VALUE in their products and services. It is more on core customer value since it focuses of the sense of optimism and community that it can produce. Life is Good focuses on the type of consumer product which is shopping.