You can use a standard caterer's symbol, such as a chef's hat, on your business card as your
Alogo.
Btrademark.
Cgimmick.
Dslogan.
Student Answer: B
Answer: Incorrect
- In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.
Aconsumer preference
Blower cost
Cfoolishness
Dperception
Student Answer: A
Answer: Incorrect
- In developing a marketing plan for a catering business, you'll want to include a display ad in the Yellow Pages because
Ait can generate up to 20% of your business.
Ball your competitors will have such an ad.
Cnearly all your best jobs will come from such an ad.
Dit can generate up to 40% of your business.
Student Answer: A
Answer: Incorrect
- When first starting out, you should expect to make less money than you will later because
Ait will be hard to find work at first.
Byour speed and efficiency will improve as you go.
Cno one will pay a beginner well.
Dyour competitors have gradually built up to the rates they charge.
Student Answer: D
Answer: Incorrect
- One of the keys to running a lucrative catering business is to
Acharge for overtime work.
Btransport foods to a site.
Ckeep the menus simple.
Dcharge a lot of money.
Student Answer: B
Answer: Incorrect
- Which of the following is the best way to get your catering business started?
AWait for your excellent food and service to build you a good image and reputation.
BLeave your business cards every appropriate place you can.
CGet involved with local organizations and become a speaker.
DResearch your area and develop a marketing strategy.
Student Answer: A
Answer: Incorrect
- Everything at the small sit-down dinner party has gone beautifully. You go to finish off the evening with a flare by bringing in the customer's fondue pot, which you filled with melted chocolate and plugged in to keep warm several minutes ago, while you chopped up the fresh fruits to dip in it. Now the chocolate has hardened! What did you most likely do wrong?
AYou didn't get the timing right.
BYou bought the wrong chocolate.
CYou hired the wrong assistants.
DYou failed to check the equipment during the site visit.
Student Answer: A
Answer: Incorrect
- A new caterer, working off premise, typically invests less than _______ to open a catering business.
A$5,000
B$2,000
C$10,000
D$15,000
Student Answer: A
Answer: Incorrect
Alogo.
Btrademark.
Cgimmick.
Dslogan.
Answer: Incorrect
Aconsumer preference
Blower cost
Cfoolishness
Dperception
Answer: Incorrect
Ait can generate up to 20% of your business.
Ball your competitors will have such an ad.
Cnearly all your best jobs will come from such an ad.
Dit can generate up to 40% of your business.
Answer: Incorrect
Ait will be hard to find work at first.
Byour speed and efficiency will improve as you go.
Cno one will pay a beginner well.
Dyour competitors have gradually built up to the rates they charge.
Answer: Incorrect
Acharge for overtime work.
Btransport foods to a site.
Ckeep the menus simple.
Dcharge a lot of money.
Answer: Incorrect
AWait for your excellent food and service to build you a good image and reputation.
BLeave your business cards every appropriate place you can.
CGet involved with local organizations and become a speaker.
DResearch your area and develop a marketing strategy.
Answer: Incorrect
AYou didn't get the timing right.
BYou bought the wrong chocolate.
CYou hired the wrong assistants.
DYou failed to check the equipment during the site visit.
Answer: Incorrect
A$5,000
B$2,000
C$10,000
D$15,000
Answer: Incorrect