Web Analytics

Sarah is researching the negative impact that carbon footprint has in her neighborhood. She uses two different types of research instruments on the same target audience and arrives at a similar conclusion. Which validity norm does she confirm to?


face validity

concurrent validity

predictive validity

construct validity

consistence validity

Verified Answer :

The answer is concurrent validity. If a researcher uses two different instruments to measure a construct on the same population and arrives at a similar conclusion,  this means that such instruments represent the variable they are intended to. The variable, in this case, is the impact that carbon footprint has on a particular neighborhood.