1. the information surrounding a word or passage and clarifying its meaning - CONTEXT
2. the dictionary meaning of a word - DENOTATION
3. words that influence people's actions by making promises about the future - PROPAGANDA
4. the feeling a word arouses; the implication - CONNOTATION
5. a source for checking an author's qualifications and background - CURRENTÂ BIOGRAPHIES
6. a word that stands for or represents something else - SYMBOL
7. a too obvious solution presented to the problem; an understatement of the situation - OVERSIMPLIFICATION
8. a method of communicating opinions or beliefs - DIRECTIVE LANGUAGE
9. an unjustifiable suggestion not directly stated but inferred by the audience - UNWARRANTED IMPLICATION
10. use of language to associate a person or idea with other people or ideas in disfavor -NAME CALLING