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1. ____ influences on consumer behavior include family, opinion leaders, and reference groups, such as friends, co-wokers, and professional associates.
   

APsychological

BSocial

CCultural

DPersonal

1. The last step in the marketing research process is to
   

Acollect data

Banalyze the data

Cprepare a report

Dstudy the current situation

1. ___ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objects.
   

AOperations management

BControlling

CMarketing

DFinancial planning

1. A "buy" decision that involves the logical evaluation of product attributes, such as cost, quality, and usefulness, is based on ____ motives.
   

Aemotional

Bpsychological

Cproduction

Drational