The purchase information and purchase price are the most important factors for a customer depending on which they make their buying decision.
What do you mean by consumer buying behavior?
Consumer Buying Behavior refers to actions taken (both open or offline) by consumers before purchasing a product or service.
The consumer decision-making process consists of 5 steps:
- Requirement need: the need for a service or product
- Search for information: information collection
- Other tests: Analysis of selections by comparing other comparable ones
- Purchase decision: Real purchase
- Post-purchase test: Shows the purchase they made
Thus, the correct answer is Purchase information and purchase price are the two most important factors based upon which the customer decides to make the buying decision.
To learn more about consumer buying behavior, refer to the link:
https://brainly.com/question/26499120
