1. The planned effort to present a unique image through newspapers, community events, and other visible
   

places is called

Apress release.

Badvertising.

Cpublic relations.

Dbranding.

1. What's the main advantage of establishing per-item prices on an order and pricing form?
   

AClients are informed in advance that high-cost items should be excluded.

BClients have a way to tailor a catered event to their budget.

CYou can reduce the cost of materials and labor.

DYou can estimate your total cost and reduce overhead.

1. A new caterer, working off premise, typically invests less than _______ to open a catering business.
   

A$5,000

B$15,000

C$2,000

D$10,000

1. In carrying out market research for a locality, you collect data on income levels, life style characteristics,
   

percentages of home owners, and average age. You are collecting _______ information.

Adefining

Bgeographic

Cdemographic

Dcensus

1. Suppose you're a caterer who specializes in cooking and serving meals in the client's house. What type
   

of catering service are you providing?

ANo-service catering

BOn-premise catering

CPartial-service catering

DFull-service catering