darnanHillanya darnanHillanya

21-09-2016
English

Answered

If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion," which advertising appeal is being used?

A.

bandwagon

B.

loaded words

C.

testimonial

D.

celebrity endorsement

Verified Answer :

taskmasters taskmasters

22-09-2016

I think the correct answer from the choices listed above is option B. If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion", the advertising appeal that is being used is loaded words. It is a propaganda method which makes use of words that are very descriptive and filled with emotion. These words are used to capture the consumers.

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