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During the advocacy phase of a discussion, you should:

AAdopt a win/lose mindset to better control the discussion.
BChallenge others' ideas to generate debate.
CSet discussion ground rules based on role and status.
D"Sell" your idea or position.

Verified Answer :

During the advocacy phase of a discussion, you should sell your idea or position. The listeners, your audience needs to start believing you, you need to persuade them why the thing you are talking about is relevant.